Ever since Google bought Feedburner they have been working towards placing Adsense on the Feedburner feeds. No surprise there as G needs to keep growing and Adsense/Adwords is what feeds the beast. A few months back Feedburner made Adsense available and I attempted to try it but for what ever reason it didn't work. No doubt I screwed things up - not a surprise either as most of you know I am not technically gifted and spent about 5 seconds trying to figure out what went wrong before ditching the whole works.
Long story short - a few days ago I noticed a new link on my Adsense Overview page (see image below) which is entitled Adsense for Feeds. Of course it may have been there for a while and I just didn't notice it until now.
Click Image to enlarge
Needless to say I clicked the "Get Started" button. I was taken to the following page.
Click Image
Naturally it told me that I had no feeds in my account and gave me a link to "View our Account Migration Guide". Apparently you will have to have Google migrate all your feeds from Feedburner to Adsense. Turns out this isn't complicated.
Click Image
In fact Google will do it for you. This is right up my alley - anytime I can get someone else to do the tech stuff suits me just fine. Just ask my good friend Terry! Just give Google your Feedburner username and provide your Adsense email address and they will do the necessary steps for you.
So I did and am waiting to see what happens next.
Now I'm telling all you folks this because should things work out all of my feed subscribers will be snarling and nashing their teeth as soon as the Adsense ads start appearing on my feeds. Before you all hit the unsubscribe button please hear me out.
This whole Adsense on Feeds thing has me more than curious as it just doesn't fit in with Google's current policies. How are they going to assure quality clicks for the Advertisers? At present they frown on too many clicks coming from the same IP. One of the things you have to be careful of is that some of your readers may try and help you by clicking your ads repeatedly. This doesn't help at all and can get your account banned. Clicks have to be natural and repeated clicks from the same IP is not natural.
However, if I have Adsense on my Feeds then I am only going to get clicks from my readers. Search traffic will not see these ads. Presumably G wants my readers to click the ads - if not then why offer the service. So does this mean that they won't mind the same people clicking ads on a more frequent basis? They can hardly penalize me for repeated clicks when my pool of readers is limited. This, in a nutshell, is what I want to find out. In one sense my readers are highly targeted for my keywords and Google likes that. I suppose they feel this will benefit the Advertisers - maybe it will. On the other hand this just seems ripe for abuse and I am curious as to how G plans on counting clicks. Which will they consider valid and which will be considered suspect?
I am asking you dear readers not to get all un-subscribe on my ass when the ads appear as I simply want to see how this program is going to be monitored by Google. I will certainly keep you abreast of my findings. I should also say that this is not a call to entice you to click those ads. Please, please, please... don't unless it is something you really are interested in. I have no wish to game Adsense in any way and you shouldn't either. I suspect that my readers will ignore them in the same way they ignore the ads on my blog - just background noise that bloggers tend not to notice. I understand why search traffic clicks ads - I don't understand why targeted feed subscribers ever would though. And I don't understand why Google thinks they would either.
In any event you now know up front what I'm up too and I hope you will not get offended when you see the ads. Just another little experiment and I'll fill you in when I get some results.
Cheers,
Griz
Saturday, August 16, 2008
Adsense for Feeds
Labels: Adsense for Feeds, Feedburner
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23 comments:
I noticed Adsense for feeds too, and was waiting for the automated process to be completed before trying it on my driving school blog. I'll be following your findings closely, as even though I don't have that many subscribers I'd welcome any avenue to increase my revenue.
Driving Instructor,
Not sure you'll get many clicks from this blog on your not so subtle link but at least you left a relevant comment. Kudos - most spammers aren't that smart. In any event I don't think there will be a great deal of revenue from this but it is worth checking out. I could be wrong.
This seems like an "experiment" that is risky to take. You explain why Google shouldn't penalize you if your same readers click your ads more frequently but what "shouldn't" happen is not always reality. There is no proof that Google has thought things through like you have and figured out a way to balance things in their calculations.
Adsense is real important to you and what if you do get penalized in some way or even worse? It would be a shame if you ended up being a test case and paid the price for it.
Bruce,
I have thought of that and am going to assume (probably not a good thing) that Google isn't stupid and has given this some thought. My desire to know just how they plan on monitoring this is outweighing my own cautiousness. They will have to use a different set of guidelines in regards to feeds and I want to know what it is.
The whole issue of smart pricing comes into play as well - if the feeds are smart priced will your blogs then be smart priced as well?
Unfortunately risk is part of the business if you want to get ahead. This is a calculated risk though and at the first sign of trouble I will pull the ads.
I think Bruce makes an excellent point. However, you could make a sound argument with google based on your past history with adsense.
Additionally, how dare you attempt to make more money from this "make money online blog" .. I can't take it. I am unsubscribing. LOL
P.S. I wonder how the ads will match with the current ads on your blog, that will also be interesting
I don't do Adsense 'cos I can't so it does not affect me, but you got a good point there. Yes, how will Big G view clicks that came from the same place say, 3 or 4 times a week?
Like you said, subscribers are loyal readers and sometimes royalty can be a blind thing. Some may just want to give you some small rewards.
Hmm.. realy something worth pondering over.
Dennis,
You just pointed out my defense should anything go wrong. I have a long history with G and it wouldn't be logical for me to abuse the system now. I can only hope that G would see it that way - it really wouldn't make sense for me to abuse it now would it? I will also point them to this post should the need arise.
In the end if this system is abused I believe G will have to accept the blame as they are the ones chasing feed traffic and they must surely know that it is not the same as search traffic.
I really suspect I'm making more of this than necessary - I can't imagine that there will be many clicks at all.
My apologies for trying to make more money Dennis - it's an addiction that I just can't shake. Lol.
Costa,
I have been pondering this for a few days now and keep coming back to the point you made... how will G respond to the same people clicking ads? It is going to happen. They know it and we know it. How they are going to decide what is valid has me stumped... so of course I just have to find out.
Curiosity killed the cat?
Grizz, if I were you, I'd setup a different Adsense account for this. Maybe a relative who doesn't have one and is not interested in Internet Marketing? Not only for the fear of repeated clicks, but also for the fear of smart pricing, because I don't really think you will get high quality ads in the feed. I, personally, wouldn't risk it.
I don't know if this working for me but i will try it...google rss
I am also confused by the adsense for feeds concept. I seems like a perfect recipe for getting smart priced, but I am glad someone is willing to try it out and find out for me so I don't have to do it.
I'll assume G has everything taken care of so my main thought if I were in your shoes would be about smart pricing. The same thing that applies to blog readers not clicking ads will be present with RSS feeds. Readers and scrappers collect feeds, and the former are likely to be even more ad-blind. Let's see how your experiment plays out, Griz.
Hey Griz,
AdSense for Feeds is separate from AdSense for Content, which is our bread and butter for search. I use AdSense for Search and the low CTR from that doesn't have any effect on the Content version, so I'm pretty sure the Feeds version wouldn't cross over either.
The Search version is not targeting search engine searchers but your readers searching, just like monetizing the feed. I think it's just another revenue stream they've got in place for some sites that might do well that way.
Hard to make out what Google thinks... one the one hand feed subscribers are highly targeted but at the same time unlike search traffic, they aren't looking for anything...for this reason I would imagine CTR would be lower than for search traffic. You might get a lot of curiosity clicks in the beginning though ("uh? what's this adsense ad doing here? click ;)
Fuerza y Fe.
Thanks Grizz,
Like you I tinkered around with the option in Feedburner sometime back and never got ads on my feeds. It's not too surprising since I often seem to have something screwed up on Feedburner so I chalked it up to my own 'fingeritis'.
I have no idea how long the "Feed Ads" line has been on my AdSense page, I'm going to make an 'ego guess' it was only there starting today, but I wouldn't have seen it for who knows how long if you hadn't brought it to our attention. Thanks, I'm off to set up ads on a couple feeds and see what works and what doesn't.
Appreciate the heads up, good thing that someone is minding the store ;-)
I think I agree with Cunningham that it is likely that Adsense for Feeds is a different version from the Adsense for Contents/Adsense for Search. So, it should not affect the Content Adsense, in terms of smart-pricing. Having said that, I believe Google would have thought things out as they've always been so far, and leave it to us to figure out what is in their plan. I am looking forward to some updates from you.
I hav been reading your blog for some time now but this is my fisrt time commenting. Lets look at it from a different angle here, most blog traffic are repeated readers n dont much create revenue as we dont click ads. Feed readers are clasified as regular readers n we dont click on ads anymore so the owner of the blog dont earn n so doesnt google.
The solution is to hav different ads appear which may cause the regular readers to see something new n attract them to click. Having ads on feed will do that n a better solution will b to hav the ads change regularly. In my opinion google is just finding new ways to generate revenue from regular readers compared to new readers which do tend to click ads.
Thks fo sharing your knowledge grizz. Highly appreaciated.
I have to agree with Richard about this and smart pricing etc. Anyway, I'll try it for a month and see if I get any clicks at all.
I noticed this a while back, have not seen the greatest increase in money, but a small steady one.
Grizz , having been on the wrong side of Google for more than a year, it does fly in the face of TOS doesnt it? Im sure they have that worked out somehow, but CTR has tio suffer doesnt it? , maybe that go that worked out too
it's a variatif way from google ads, great
Some very interesting points raised. I would think that google will very quikly get a picture of what is an accepted CTR for feeds (which will be different from content)by analysing thier data - Meaning that any slight variation in % could be investigated if the monetary value warranted it. They would certainly know if it were the same people clicking ads on each feed.
Common sense would say dont try to manipulate the clicks and you should be ok
I have one question about google adsense, what if you disable your account then create another. Is there a possibility that the new account will be banned in the future?
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