Sunday, July 1, 2007

Roadmap to Riches Review and Warning

Roadmap To Riches - Yet Another Insidious 2-Up Program

Have you come across "EDC Gold" or "Passport To Wealth?"

If you have you can now add "Road Map to Riches" ( R2R ) to the list of online money making scams and if you are unfamiliar with these 2-Up programs let me fill you in.

The key identifiers of a pyramid scheme include the following:

* A highly excited sales pitch (sometimes including props and/or promos).
* Little to no information offered about the company unless an investor purchases the products and becomes a participant.
* Vaguely phrased promises of limitless income potential.
* No product, or a product being sold at a price ridiculously in excess of its real market value. As with the company, the product is vaguely described.
* An income stream that chiefly depends on the commissions earned by enrolling new members or the purchase by members of products for their own use rather than sales to customers who are not participants in the scheme.
* A tendency for only the early investors/joiners to make any real income.
* Assurances that it is perfectly legal to participate.

The key distinction between these schemes and legitimate MLM businesses is that in the latter cases a meaningful income can be earned solely from the sales of the associated product or service to customers who are not themselves enrolled in the scheme. While some of these MLM businesses also offer commissions from recruiting new members, this is not essential to successful operation of the business by any individual member. Nor does the absence of payment for recruiting mean that an MLM is not a cover for a pyramid scheme.

The distinguishing characteristic is whether the money in the scheme comes primarily from the participants themselves (pyramid scheme) or from sales of products or services to customers who aren't participants in the scheme (legitimate MLM).
( From Wikipedia )

"EDC Gold", "Passport To Wealth" and "Road Map To Riches" are all forms of this "legalized" pyramid model. They have products for sale but are never sold and only vaguely mentioned, if at all, on the hyped up sales pages to join these programs.

There is only one thing really being sold - grotesquely high memberships into the program. ($997 - $999 )

Once you join it is your job to sell the program to two other victims and then pass the money up the chain to your sponsor. If you manage to make a third sale you get to keep the proceeds and the person you duped now has to send you their first two sales. And on and on it goes until saturation sets in and the people on the bottom can't give away a membership much less sell it. They could of course try and sell the "products" but quickly find out that these products are available for free or at substantially reduced prices all over the internet. At this point it occurs to them that they spent $1000 to sell the same products that anyone else can sell using clickbank for free.

These programs are full of competing "Teams" ( in reality just the people who want you to sign up under them so they collect your first two sales ) - who will tell you that they are a "Marketing Specialist" and that they have a great training program to help you succeed. The training ends about the time you send them the second sale and the training program is laughable. Check out my article concerning these so called "teams" here.

Here is your training in a nutshell.

- join every "Money Making" forum you can find.

- start a thread on each forum hyping your program.

- tell people you are a "Team Leader" and a "marketing Specialist" and you're only interest is helping others make money.

- bash every person who has anything negative to say about your program.

- start an adwords campaign with links pointing to your affiliate canned webpage. You will then see this listed in Googles sponsored links along with the other dozen or so campaigns started by your fellow "Specialists" and keep in mind you will also be competing with the head honcho who started all this and who took your money.

Google - Road Map To Riches
Google - Passport To Wealth
Google - EDC Gold

- make sure to repeat over and over that people can make $1000 a day.

- avoid any discussion of your products and when pressed be as vague as possible - don't mention anything by name as people will quickly find out how absurd it would be to pay $1000 to join a program in order to sell crap that anyone else can get for peanuts. Always get the sales pitch focused on how people can earn $1000 a day selling memberships - not on how they can make $7 a day selling a crappy product.

These programs are notorious for producing "Cheerleaders" who spend every waking hour patrolling the forums - "Forum Lizards" - looking for fresh meat. You will see a common thread with all of them. They are new to the forum in question and never post about anything other than the program they are hyping. You will notice that they are 1 post wonders who just happened to see the thread and wanted to drop in and say how wonderful the program is. You will also notice that the same people show up on all the forums and spout the same crap.

The sad fact is that these programs keep popping up to take advantage of the inherent greed we all possess to one extent or another. This is the kind of greed that convinces us that we don't mind taking a $1000 bucks off of some loser who should know better. Actually most of us have a conscious and don't feel good about this but the "cheerleaders" are like fanatics of all stripes. They convince themselves that this isn't a scam because they are making money at it and if others weren't so lazy they would succeed to. The problem is that this isn't a sustainable business model - the chain will end when market saturation sets in and the last to buy will get screwed. There are always a lot more people screwed on the bottom of the pyramid than winners at the top.

The bottom line is this;

These programs have no end user value - they only work as long as new members are recruited. The business model can not sustain itself and never does. Earnings end when memberships end even though there are supposedly products for sale.

Passport To Wealth had its run.

EDC Gold took its place.

Road Map To Riches is about to replace EDC Gold.

In a couple of months there will be a new $1000 membership program to take the place of Road Map To Riches.

Do not get sucked into any of these programs - if you really want to piss away $1000 then send it to me - I'll at least kiss you first.

nuff' said.

Grizzly

Additional Info

If any of you have been scammed by one of these programs here is a link to the complaint form for the Federal Trade Commission. ( You don't have to be an American to file a complaint.) FTC Complaint Form

For more on definitions of the types of schemes propagated on the net see; Wikipedia Pyramid Schemes

Roadmap to Riches

11 comments:

Terry said...

Very well said! To dupe people out of this kind of money you are required to have absolutely no conscious whatsoever.

weeksie22 said...
This post has been removed by a blog administrator.
Grizzly Brears said...

I had a visit from one of the Roadmap to Riches "Cheerleaders" and promptly removed the comment.

This blog is intended to save beginners from making the same mistake that "weeksie" made... not promote them.

Note: NO Cheerleaders will be Tolerated!

Grizzly

weeksie22 said...

funny - I gave you an honest opinion of someone in the R2R program and you removed it. I didn't rah rah the program, but gave you honest experience I have had to date.

Shows me your true motives behind this blog are to bash something you know nothing about!

Timothy McGaffin II said...
This post has been removed by a blog administrator.
Sands said...

Grizzly,

Finally someone who speaks the truth! I have successfully been marketing online for 3 years and have never joined anything as ridiculous as the aforementioned programs. I did not make a fortune overnight and still find new things to learn everyday. People get too caught up in greed and the illusion of becoming millionaires overnight. I will also add that I have purchased these "exact same" products those companies are pushing and I paid less than $80 for a bundle of 1,000 books and software items, all Plr and Mrr. If people were not so lazy and did their homework, all they need to do is Google some of the titles of those products and see for themselves, as you mentioned, they can get them for less than $10 on Clickbank! The $997 fee these companies charge supposedly includes "training", but anyone can learn how to market products with research and plain old hard work! Let's face it, people are being taken advantage of because of their laziness and getting caught up in what they feel is easy money. Unfortunately, people like your poster Weeksie22 have a lot to learn. In order to have any stable, rock-solid business of your own, you must build it and not think that you can ride someone else’s coattails that appear to have a magic formula for riches overnight. Even if you happen to make a few thousand dollars initially, this concept will never create a lucrative “real” business model if you are in it for the long haul. Create businesses for your users and the money will follow.

Grizzly Brears said...

Sands,

What can I say to that - well said!

These programs are designed to do one thing - separate noobs from their money and nothing else.

HMack said...

Very well stated. If you can sleep at night knowing that you scammed people out of such a large sum of money I wish you the best. To be upfront and honest I lost money with one of these companies. It was a valuable lesson learned. The good thing now is that I too am helping people avoid these costly mistakes by educating them on the truths out here. There are some honest companies and mentors left. So don't throw in the towel yet. Don't do like I did at first. Let me help you learn from my mistakes.

Anonymous said...

Just a slight update on the article. Roadmap to Riches has already had its day and been replaced by the Reverse Funnel System. And here is the deal on that one:

http://tinyurl.com/52f67p

I just stumbled this post. Great work. Please keep it current if it's not too much work. There is so much misinformation out there when you Google any one of these schemes' name that one can just mentally give up on finding any impartial information and subconsciously convince himself to just swallow the pitch, "what's the worst that could happen?"

whiteLION said...

I am so happy I came across this blog! Roadmap to riches almost had me duped. Thanks and keep up the good work

Anonymous said...

Hi Griz, though I read this post long time ago, I had no interest at it on that time since I've never heard of it before. But I came across your arguments with the so-called "marketing specialist" at WDW forum. IMHO, you did a great job proving how crap the system is and at the same time the "marketing specialist" also did a "great job" blinding fresh meats with long-rambling vague explanation; obviously she is trying to hype the program even more.

Griz, though my words may not carry as much credibility as yours, but from my point of view, any rich-quick or make-money-fast programs will never cease from being reproduced from time to time. Someone somewhere will make the attempt to steal money from those who have zero experience about making money online, coz they know for fact, someone somewhere will also looking for ways to quickly make money online.

You just can't stop the scam, unless the whole concept of MLM is officially declared as scam. But that would kill some giants as well, and lots of MLM cheerleaders will eventually lose their streams of income as they can't anymore utilize their one and only skill; scamming people.

-joe@mymodenetwork-

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